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    Columbia Campus
  May 29, 2024
2009-2010 Undergraduate Studies Bulletin 
2009-2010 Undergraduate Studies Bulletin [Archived Catalog]

Advertising, B.A.J.M.C.

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Learning Outcomes School of Journalism and Mass Communications 
Curriculum College of Mass Communication and Information Studies 

Learning Outcomes

Students who graduate with a B.A.J.M.C. in Advertising should be able to …

  • conduct research, gather information, write clearly and correctly and present relevant news or persuasive information at a professional level.
  • think critically, creatively and independently; evaluate their own work and the work of others for accuracy, fairness, clarity, style and correctness.
  • understand the history of journalism and mass communications, the diversity of groups in a global society in relationship to communications and the role of journalism and mass communications in society.
  • understand the ethical concepts, legal implications, considerations and practices that guide the mass media professions.
  • demonstrate the ability to apply tools and technologies appropriate for the production, editing and presentation of visual, aural, textual or other media content.
  • apply basic numerical and statistical concepts and methods appropriate for the communications professions.


See School of Journalism and Mass Communications  for entrance and progression requirements.

  1. General Education Requirements (84 hours)
  2. Journalism and Mass Communications Core Courses (required of all majors)
  3. Additional Required Courses

Degree Requirements (126 Hours)

1. General Education Requirements (84 hours)

(Advertising, Public Relations, and Visual Communications Majors)

Twenty-four or more of these hours must be at or above the 300 level. In addition, sequences may limit or exclude courses in certain areas. Sixty-five of the 90 hours must be in the liberal arts and sciences as defined by the Accrediting Council on Education in Journalism and Mass Communications.

English (15 Hours)

Humanities and Fine Arts (9 Hours)

Social and Behavioral Sciences, History, Business (30 Hours)

Natural Sciences, Numerical/Analytical Reasoning, Foreign Language (18 Hours)

Seven hours natural science chosen from the following fields to include one 4-credit laboratory science course from:

STAT 110 and one of the following options:

Additional hours from natural science or numerical/analytical reasoning or foreign language:

Foreign Language:

Students shall demonstrate in one foreign language the ability to comprehend the topic and main ideas in written and, with the exception of Latin and Ancient Greek, spoken texts on familiar subjects. This ability can be demonstrated by achieving a score of two or better on a USC foreign language test. Those failing to do so must satisfactorily complete equivalent study of foreign language at USC. Course work equivalent to university foreign language course work at or above the 121 level will apply toward the journalism degree. If USC foreign language courses numbered 109 and 110 (or 111) are taken to meet the University’s proficiency requirement, a maximum of 4 hours will apply toward the journalism degree.

Minor (18 Hours)

A student in the School of Journalism and Mass Communications must complete a minor consisting of 18 credit hours of prescribed courses. The minor is intended to develop a coherent basic preparation in a second area of study. Courses applied toward general education requirements cannot be counted toward the minor. No course may satisfy both major and minor requirements. All minor courses must be passed with a grade of C or better. For descriptions of specific minors, students should consult the department in which they wish to minor for a list of courses. A minor form must be completed by the end of the freshman year and approved by the school.

Electives—nonjournalism (0-3 Hours)

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